Our Brand
The MAC has launched a new brand to support the Company's position as a provider of 'A New Generation of Accommodation' to the resources industry, reflecting a more professional representation of who The MAC is and where the Company is going.
What The MAC brand represents
Arrows
The rays of light making up the sun are also arrows placed in a circle representing our full spectrum of service offerings. The arrows all point to the centre symbolising The MAC as a hub of the communities we operate in and our close relationship with our clients, guests and stakeholders.
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Name
Simplifying ‘The MAC Services Group Limited’ to simply ‘The MAC’ on the logo only, gives a clear direct and honest approach.
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Colour
The colour yellow was chosen for its association with loyalty, intellect, optimism and knowledge. Yellow is an inviting colour relating to leisure, The MAC is a home away from home.
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The Sun
Re-developed from the original logo, we have stayed true to The MAC’s heritage of starting off under the hot Queensland sun. A symbol of energy, strength and the centre point for the matter that orbit around it; the sun represents The MAC as the centre point for our guests’ wellbeing (Helping People Live Their Best).
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