Our Brand
The MAC has developed a national leading brand within the remote-area accommodation industry within Australia. It is a brand that represents the company's strong heritage, bright future and solid reputation to deliver services that continue to 'Help People Live Their Best'.
What The MAC brand represents
Arrows
The rays of light making up the sun are also arrows placed in a circle representing our full spectrum of service offerings. The arrows all point to the centre symbolising The MAC as a hub of the communities we operate in and our close relationship with our clients, guests and stakeholders.
|
Name
Simplifying ‘The MAC Services Group Pty Ltd’ to simply ‘The MAC’ on the logo only, gives a clear direct and honest approach.
|
Colour
The colour yellow was chosen for its association with loyalty, intellect, optimism and knowledge. Yellow is an inviting colour relating to leisure, The MAC is a home away from home.
|
The Sun
Re-developed from the original logo, we have stayed true to The MAC’s heritage of starting off under the hot Queensland sun. A symbol of energy, strength and the centre point for the matter that orbit around it; the sun represents The MAC as the centre point for our guests’ wellbeing (Helping People Live Their Best).
|
